It's being called "Merry and Bright: A Downtown Tradition". The celebration will last from November 30th through January 31st, taking in the civic and cultural events happening during that time period.
It kicks off with a "Stroll on State". It will include a candlelight stroll from City Hall, across the Rock River, to the PNC Bank Plaza for the lighting of the City of Rockford's official Christmas tree; a 30-foot tall evergreen.
Other entertainment will include a visit with Santa for the kids, petting his reindeer at Joe Marino Park, which will be transformed in to Santaland. Kids will also get to enjoy How the Grinch Stole Christmas that will be projected on the side of a building in the 300 block of East State.
"Our vision is to make this a family tradition for many years to come," says RACVB president John Groh. "Where we gather family, old friends and new friends to enjoy and appreciate the wonderment of the season together."
For more information on the event, visit www.strollonstate.com.