ROCKFORD -- The Forest City Beautiful initiative received a grant of $25,000 on Tuesday. The initiative aims to create and maintain beautiful landscapes in downtown Rockford. The organization believes if the landscape of Rockford can be improved they can attract more visitors to the area.
"If, every year, this type of effort occurs, the downtown Rockford area will become a more pleasant place," said Ed Clift of Community Foundation of Northern Illinois. "A place where people will want to come more often for dinner, entertainment or whatever, and will have a good time."
The Rockford Area Convention and Visitor Bureau and Rockford Sharefest head up the Forest City Beautiful initiative.