Order in. Pile it on. No matter which way you slice it, Jersey Mike's is serving up more than sandwiches.
"We have taken in store donations all month long, and today we're donating 100 percent of all sales to the Literacy Council," said Frank Tarara, Jersey Mike's Rockford franchise owner.
It's a day of giving for the sandwich chain, which means every nickel and dime from each bite sold locally goes to help stateliners improve their reading skills.
"A lot of people come to us because they want to read bedtime stories to their grandkids or to their own children and they can't do that," said Cindy Waddick, Executive Director of the Literacy Council.
But the literacy council can't help unless it's got the means to do so. It's a non-profit funded in part by the state, but the rest comes from donations. This is the first time the Literacy Council has partnered up with Jersey Mike's and it could prove to be very profitable decision.
"Sales have been outstanding todaym" said Tarara. "I think we'll hit our goal and we plan on raising right around $10 thousand today"
And it's all thanks to hungry stateliners snagging up subs to make a difference.
"It may seem like a very simple thing, when in reality it's life changing for decades," said Waddick.
Jersey Mike's nationwide goal is to raise $2.5 million dollars. Of the more than 40 Illinois restaurants, Tarara expects his rockford stores to be among the top fundraisers in the state.