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Weather Warnings: Why We Break-in

We know some of you get annoyed when we break in to programming for weather warnings. Here's why we do it.
WTVO/WQRF -- When it comes to interrupting regularly scheduled programming for dangerous weather, every newsroom in America feels like just like what a South Dakota TV news anchor ranted on-air during severe weather.

"I felt bad for interrupting people's tv shows. I tell you what, I'm glad I did.  I tell you what, quit calling and ripping (Weathercaster) Sean for being on the air and saving lives."

It's not unlike what 'Eyewitness News' Meteorologist Brandon Arnold had to say Monday night after cutting into programming and getting some complaints.  "No show is as important as someone's life, you are not going to go on the air if it's not important."

Oh, but if you believe Twitter, you know that's not correct.

Cedar Rapids viewers wanted to watch the NBA game Sunday.   Tongue-firmly-in-cheek, the station replied how rude of us!!  A station in Cleveland had to issue a story on its website actually explaining why they broke into programming.

You would certainly think Stateliners would be baffled as to why this is a problem.  "I really don't understand that, but some other peoples priorities are different," one Rockford man told us.

"I'm glad they do it. If there's something going on with the weather I would sure like to know and want to be prepared for it," another said.

Truth is that one reason we do it is because we're required to by the Emergency Alert System run by the Federal Communications Commission,

It all got me thinking about a wonderful rant from a lady in Texas who called a CBS affiliate upset she was missing her show.  "I don't care about that tornado near that county or near that town," she said on a voice mail.  "I don't care about those people. All I care about is seeing the season finale of my show."

So if we interrupted Jack Bauer on Fox 39, we're sorry. If we took you away from SHIELD, our sincere apologies. But we'll probably do it again.
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