Cool and Damp Summer Not Fazing Outdoor Businesses


ROCKFORD--Gray skies, quiet water slides, lifeguards wearing jackets and a lonely lazy river. It doesn't feel like summer.

"It feels like fall."

Shari Molitor and a group of friends brought their kids to Magic Waters, but with temperatures down attendance was as well. The autumn-like conditions this week has caught the attention of park adminsitrators

"We're always paying attention to the weather, because the weather always impacts our business," said Zach McIntyre, Director of Magic Waters. Despite the weather, he says business is "pretty much the same as last year, as far as sales and total dollar value the park is bringing in."

Magic Waters has eithe closed early or not open at all on seven different occasions this summer. That's in comparison to just one day last summer, when much of the country was in a drought. McIntyre is instead focusing on 2011. A similar summer weather-wise, the park closed early or didn't open 13 times that year.

The good news for Joe Richards and his two sons on this gloomy Wednesday?

"Not as many people here, that's nice."

Rockford Park District officials however, are happy with the cool and damp summer for the five golf courses in the Forest City.

"It's been a good July," David Claeyssens, Manager of Golf Services said. "We're actually up over last year."

"Water bills are down, that's the good thing. Last year, we were double what we expected for our water bill."

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