Sandwich Chain Raises Money For Fallen Ofc. Jaimie Cox

Jersey Mike's is donating 25% of its sales to the Jamie Cox Memorial fund

WTVO/WQRF - Loved ones, friends, and even strangers band together to raise money for the family of fallen Rockford Police Officer Jaimie Cox. A sandwich chain is stepping up in hopes of gathering donations.

The lunch rush hour a little busier than usual at Jersey Mike's, with the line wrapping along the wall Monday afternoon. But, they wanted more than just a sandwich. They wanted to help the Officer Cox's family.

"Oh that was amazing to see the support for the family," said Cox family friend Matt Alms.

Jersey Mike's is donating 25% of its sales towards the Jamie Cox Memorial Fund. Matt Alms helped plan the fundraiser. For him, it's personal.

"Jamie was a friend," said Alms. "I watched him grow up from freshman year of high school until just recently. So, this is my way of dealing with the loss of him."

Alms originally went to Jersey Mike's looking for donations. But, the restaurant wanted to do more.

"We provided a few coupons and everything just for that," said Jersey Mike's Marketing Operations Manager Brian Miller. "But, we had a discussion to piggy back a fundraiser, try to help out a little more at our locations."

Miller says they usually just raise money at the Rockford and Machesney Park locations. This fundraiser expands to seven other Illinois locations as well. It's the biggest one they have ever done.

"We decided to expand it to our Chicago locations," said Miller. "Kind of bring the whole franchise group. You know to help out first responders, and show them we support the community, support everything they do for us."

Alms says the support from everyone doesn't go unnoticed. He adds it's all in an effort to let the Cox family know the community stands behind them. "It's amazing, our hearts are full from it. The outpour from the community amazes me still every day. It goes to the Cox family, they can decide what to do with it."

The Jersey Mike's fundraiser continues Tuesday. To help donate, customers must mention they're there for the Jaimie Cox Memorial Fund.

 


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