In the spirit of Transform Rockford, we are inviting local businesses to join with us on a television campaign designed to raise positive awareness in our community.
WTVO and WQRF-TV are proud to unveil the largest multiplatform campaign in the market called Stateline Volunteers.
Each day individuals in the Stateline step up and make a difference to everyone?s quality of life.
Stateline Volunteers celebrates the volunteers, charitable organizations and the local business community that are working hard to improve the quality of life here in Rockford and the Stateline.
It is the goal of this campaign to present positive stories that will help make Rockford a more attractive destination for new businesses, help recruit talent to the area, and lift up those Rockford residents who are mired in negativity.
For more information on how your business can become a Stateline Volunteer, please contact Kelly Lattimer at
815-968-1115 or email@example.com.
Sales Highlights & Research
1. Sponsorship demonstrates your company?s commitment to local
communities and to our quality of life.
2. The volunteer campaign ties your business to the success of cause
marketing. The comprehensive Cone/Duke Univ. Study* shows:
Cause marketing differentiates your business from competitors.
Seventy-nine percent of consumers will choose a product associated
with a good cause over a product that is not.
Cause marketing breaks through the clutter. Research shows
participants spent 49% more time examining ads connected to a cause
versus those without.
Cause marketing creates exponential increases in sales. The data
shows up to a 74% increase in actual purchase of a product associated
with a cause versus same product without a cause.
3. Great opportunity for your company to actively participate in the
content of the campaign:
Target communities important to your business.
Build employee morale by recognizing your employees for their
volunteer or charitable efforts.
Salute your clients by highlighting the work they do to benefit their
4. CEO Addresses showcase your company, giving you greater
visibility for the commitments you have already made in the
5. Great value for your company to tie into a prestigious and local
Our Current Sponsors:
Advance Medical Rehab
Carz R Us
First Rockford Group
Midwest Seamless Gutters
Rock River Valley Blood Center
Serenity Hospice and Home
UIC College of Medicine
The Vapor Shop