Cheesepocalyse? Velveeta Shortage Stirs Leaves Stateliners Looking for Alternatives

Cheesepocalyse? Velveeta Shortage Stirs Leaves Stateliners Looking for Alternatives

WTVO/WQRF -- The Super Bowl is near which means it's cheese season! But if you're planning on using one particular fan favorite, you'll need to find an alternative.
WTVO/WQRF -- The Super Bowl is near which means it's cheese season! But if you're planning on using one particular fan favorite, you'll need to find an alternative.

Chips, Rotel, and Velveeta: throw it in a bowl, microwave, and you have a snack made in heaven.

Except that your cheese treat might be a little hard to come by. Kraft foods says customers may not be able to find Velveeta over the next few weeks, and that has some stateliners melting down.

"It's sad," said Amber Gonzales, a Velveeta fan. "I love Velveeta cheese for macaroni, it's like, there's no better macaroni."

"Velveeta was you know for me growing up was the cheese," said Terry Vetrono as he thought back on his fond Velveeta memories.

A company spokesperson didn't have any reason for the shortage. But luckily Sullivan's in Winnebago says it has the liquid gold...for now.

"We have a little bit still in stock here, but we're running short," said Jamie McGrail, Sullivan's store manager. "So we'll have to order from our warehouse and we'll see if we get it."

It might seem a little bit cheesy, but if you're having a Velveeta meltdown, why not turn to the experts? And while you might think just about anybody in Wisconsin would do, we turned to the Cheese People in Beloit.

From parmesan to sheep's milk, the artisan cheese shop mostly has it all.

"You're not gonna find Velveeta here," said Darren Larsen, Owner of The Cheese People of Beloit.

So Larsen has a few alternatives in case cheesepocolyse hits the stateline.

"This is texochili cheddar," Larsen pointed out. "This is a younger white cheddar and it has a nice chipotle adobo sauce in it."

It's made special for The Cheese People and what Larsen calls a perfect match for nachoes.

"If you want to try something different come check us out. We'll help you match up something that's a lot better tasting and serve your purpose a lot better than what Velveeta would do," said Larsen.

"Oh if you can't find something that you like in this store to replace your Velveeta, you're not trying," said Vetrono.

But the Super Bowl without Velveeta?

"I think i'll be okay," said Gonzales. "I hope so."








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