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Cubs Add Mascot

The Cubs have a mascot for the first time in modern Cubs history.
CHICAGO – The Chicago Cubs will introduce the first official team mascot in modern history this evening during a visit with children at Advocate Illinois Masonic Medical Center’s Pediatric Developmental Center. Clark, a young, friendly Cub, will make his rookie debut in the community alongside more than a dozen Cubs prospects enrolled in the Cubs Rookie Development Program. Together, they will help reinforce positive activities being taught to children with autism and other developmental challenges.



“The Cubs are thrilled to welcome Clark as the team’s official mascot,” said Cubs Senior Director of Marketing Alison Miller. “Clark is a young, friendly Cub who can’t wait to interact with our other young Cubs fans. He’ll be a welcoming presence for families at Wrigley Field and an excellent ambassador for the team in the community.”



After consistently hearing through survey feedback and fan interviews that the Cubs and Wrigley Field needed more family-friendly entertainment, the team surveyed fans and held focus groups with fans of different ages to determine the interest and benefits of introducing an official mascot. The appetite for more family-friendly initiatives became clear, and the concept of a mascot who interacts in the community, engages with young fans and is respectful of the game was widely supported.



Clark will serve that very role as a champion for Cubs Charities’ mission of targeting improvements in health and wellness, fitness and education for children and families at risk. Young fans will see him at schools during Cubs Caravan or Cubs on the Move Fitness Program visits; hospital appearances like his debut visit to Advocate Illinois Masonic; and a number of family-focused Cubs events such as Cubs Convention or Catch in the Confines.



Before and during games, Clark will greet fans as they enter Wrigley Field and stop by the Wrigley Field First Timers Booth to welcome new guests. On Family Sundays, he will help kids run the bases following the game. Most of the time, Clark will welcome fans to Clark’s Clubhouse at Wrigley Field, where families can make a special visit as they please. 



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