For StubHub, whose main office is in Downtown San Francisco, 2016’s Big Game is an easier task for them to handle, compared to years past.
“It’s been fantastic to have the Super Bowl in our backyard, it certainly makes it easier.” said Glenn Lehrman, Global Head of Communications for StubHub. “Traditionally, we have people off-site in hotels, sorting tickets. To have a Downtown San Francisco drop-off point has made it logistically easier for us.”
On Wednesday, only a handful of people were inside StubHub’s office for the ticket operation, but that will quickly change.
“This is probably one of two events we do all year long that physically requires everyone to come pick up a ticket,” said Lehrman. “Most tickets are electronic, you can use your phone or print it out. Not for Super Bowl. For Super Bowl you have to physically pick it up in person, which requires a 67-70 person detail. To sort the tickets, match the, with orders, make sure the tickets are legitimate.”
The good news for StubHub is that it has never encountered a counterfeit ticket. The bad news, however, is that a Big Game ticket is expensive this year.
“Right now to get into the game, it starts at just over $3,000,” said Lehrman. “Average ticket price is just under $5,000.”
Even if ticket prices drop, it is not likely to drop below $2,500. That stands in stark contrast to the first Big Game, where tickets were sold for $10.
“What we’re seeing this year is more interest from Carolina fans than Denver fans,” said Lehrman. “Now, the only way we measure is based on the ZIP code of where people are buying it from. So what you don’t know is Denver fans living around the country, if they are coming to the game.”
Regardless on whomever is going to watch the Big Game, in person, that person will have a ticket that some say is more secure than the U.S. Dollar. Tickets for this year’s Big Game have heat sensors on them, and Homeland Security officials are on site, to ensure everything is run smoothly.