Rockford’s Better Business Bureau is warning residents not to get taken in by scammers during National Puppy Day on Thursday.
In 2017, the BBB’s Scam Tracker showed the number one scam reported was online purchases. Of those reports, online pet fraud ranked number one.
“Making a hasty decision to purchase a dog can make consumers more vulnerable to scammers,” said Dennis Horton, director of the Rockford Regional Officer of the Better Business Bureau. “Scammers prey on people’s emotions and occasions like buying a new puppy always come with some excitement. But that excitement can quickly turn into despair if consumers do not proceed with caution and do their research first,” Horton added.
One of the first places that people go to to purchase a puppy is the Internet. A BBB international study called “Puppy Scams: How Fake Online Pet Sellers Steal from Unsuspecting Pet Buyers,” provides important information if considering purchasing a pet online.