Beloit native brings Firehouse Subs franchise to Rockford


ROCKFORD, Ill. (WTVO) — Beloit-native Joe Fallin and his family opened a popular sandwich shop in Rockford on Tuesday.

Firehouse Subs opened on 6470 E. State Street, next to Mod Pizza and Noodles & Co.

In addition to sandwiches, the restaurant serves salads, desserts and snacks.

Fallin runs two other locations, in Janesville and Beloit.

He says he’s excited to open up shop in Rockford.

“I just think it’s a diverse area. You’ve got a lot to do. You’ve got the medical stuff, and all the businesses out here, along with tons of other places to eat, so it brings people to the area. Lots of options,” he said.

A portion of every purchase at Firehouse Subs goes to its Public Safety Foundation. Since its start, the foundation has donated more than $42 million to provide equipment, training, and support to fire departments nationwide.

The Rockford location is adorned with a unique mural featuring the Rockford Fire Department.

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