Better Business Bureau Says Give Wisely on Giving Tuesday

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The Better Business Bureau is offering tips to make the most of people’s generosity this holiday season.

BBB urges donors to research charities before giving to ensure their generous contributions are going to trustworthy organizations.

“Holiday donations can make a real impact. Therefore, it’s critical that donors’ hard-earned dollars go to charities that operate ethically,” says Dennis Horton, director of the Rockford Regional Office of the BBB. “Those who wish to make donations can look to the BBB for guidance.”

Here are five tips offered from the BBB to help donors give wisely:

  • Watch out for name similarities. When charities seek support for the same cause, their names are often similar. Before you give, be sure you have the exact name of the charity to avoid a case of mistaken identity.
  • Avoid-on-the-spot donation decisions. The holidays bring a higher frequency of donation requests. Don’t succumb to pressure to make an immediate decision. Responsible organizations will welcome your donation anytime.
  • Rely on standards-based evaluations. Charities can demonstrate they are trustworthy by agreeing to in-depth evaluations. Get free access to charity reports here.


Giving Tuesday began as a social media campaign four years ago. This year’s Giving Tuesday is December 1st. It is a global effort to raise money for deserving charities.

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