Big Business for Area Retailers Ahead of Valentine’s Day Holiday


At Mrs. Field’s Cookies at CherryVale Mall, love is in the air. From customized cookie cakes to heart-shaped balloons, there’s no mistaking that Valentine’s Day is big business.

A survey from Citi retail services finding that nearly one-in-three people will spend more than $100 on their Valentine and on the day before Valentine’s day, lots of shoppers were out spending.

“Honestly, it’s not my preferred holiday, but the women love it so I’m a fan of it as well,” says CherryVale Mall shopper Florian Houenou.

Even places for your pet are getting into the act. Bark Boutique offers Valentine’s to buy for your dogs. They offer Valentine’s cookies, heart-shaped treats, scarfs, a photo shoot for your dog, and much more.

“You should show everybody love including your pet, they shouldn’t be left out and they really do get happy every time I come home with a bag. My dog sticks her nose in the bag going, ‘what’s for me.’ She’s a little spoiled,” says Tracey Krahmer, Photographer of Capture Moments Photography.

Citi also found that Valentine’s Day is one holiday where gift givers actually procrastinate the least. Just 2% will wait until the holiday itself to buy something special for that special someone.

Even so, some procrastinators are inevitable.

“I feel like people procrastinate for Valentine’s Day sometimes. Maybe it’s a new relationship and your like, ‘are we going to be together?,’ or maybe sometimes they are so busy that time flies and your like, Valentine’s Day is tomorrow?,'” says Valentine’s day shopper Lexi Tinclemenn.

“There’s always those who wait until the last minute, and that works well for them and we are here for them too,” adds Pandora Sales Associate Mindy Silver.

If you’re one of those procrastinators that is also a pet lover, there’s still time to get a photo shoot for you pet. Shoots are still available at Bark Boutique on Valentine’s Day from 2 p.m. to 5 p.m.

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