ROCKFORD, Ill. - Choice Furniture is opening an expanded store in the location formerly occupied by Bergner's in the CherryVale Mall, the mall announced on Friday.
The 64,165 square-foot store is scheduled to open in November.
The space provides the locally-owned retailer more than 3-times the showroom space than Choice Furniture's E.State Street and Perryville location, which will close prior to the opening of the new store.
Choice Furniture plans to occupy the lower level of Bergner's upon opening, with plans to expand to the upper level in 2019.
“We appreciate the strong support we receive from the community and our store is growing and expanding,” said Fadi Sahouri, general manager at Choice Furniture. “The large retail space at the west side of CherryVale is ideal for our growth and future plans for the store. We are currently renovating and preparing to open in November,” Sahouri continued. “We have other new and exciting ideas for the upper level and will announce plans in 2019,” Sahouri added.
Choice Furniture is well-known in the community for its “Furniture for Families in Need” initiative—an annual program which provides local in-need residents with furniture. The program runs in November and December so the furniture can be delivered by Christmas. Last year, Choice Furniture gave beds, frames, chairs, and other much-needed furniture to 30 local families.
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