The City of Rockford has launched a new social media campaign, asking residents to display their city pride by changing their social media profile pictures.

The City posted a plea to residents on their Facebook page on Tuesday, saying, “Do you love our community? Are you tired of the negativity? Join us in changing your profile picture to display your support of Rockford!”

The photo was taken during this year’s holiday Stroll on State event in downtown Rockford.