City of Rockford breaks ground on new downtown Amerock hotel


The City of Rockford and developer Gorman & Company broke ground Tuesday morning at the former Amerock building, to make way for a four-star Amerock Embassy Suites Hotel and Convention Center.

The building will become a $87.5 million, 160 room hotel and convention center, which will feature two restaurants, a rooftop lounge, and two levels of outdoor seating, swimming pool, game room, and more.

“People are going to come to this hotel and conference center and they are going to be impressed,” says Gary Gorman, president of Gorman & Company. “The image of Rockford is going to be created by the first impression they get when they walk into the hotel, when they walk into the conference center, when they go up to the 12th floor deck and they see the view down the river — which is the most spectacular view in the city.”

“I believe this is a major turning point for our downtown,” says Rockford Mayor Tom McNamara. “Between the construction jobs and the hotel service jobs, this will have a tremendous impact on our entire community. I’m proud of the work done by the previous and current City Councils to make this vision a reality.”

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