(WTVO) — Coca-Cola is dusting off its “New Coke” formula for re-release this summer to coincide with the release of the third season of Netflix’s “Stranger Things.”
The third season of the show will take place in 1985, the summer when the company changed it’s formula to New Coke.
The formula change was considered a major failure, as public reaction was extremely negative.
Seventy-nine days after it was introduced, Coca-Cola announced the return of the original formula, news which was substantial enough for ABC to interrupt General Hospital with a special bulletin to share the news, according to Wikipedia.
Coke II, as it became known, went on to be sold until 1992, but even now, cans of Coke contain a label promising that cans contain the “original flavor.”
According to ABC, “Stranger Things” executives visited the Coca-Cola archives in Atlanta last year to examine the packaging and memorabilia of New Coke.
“In a world of shifting media consumption, we continue to challenge ourselves to find creative and meaningful ways to participate in non-advertising platforms like Netflix to engage with the millions of fans who subscribe to streaming content services,” said Geoff Cottrill, senior vice president of strategic marketing for Coca-Cola North America. “We’re excited to partner with Netflix and play a key role in recreating the summer of 1985 in a uniquely Coca-Cola way.”