Denny’s announces new ‘Burger Town USA’ menu just months after IHOP’s ‘IHOB’ debacle

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It’s been less than two months since IHOP temporarily changed its name to IHOB to market its new line of burgers. Now, Denny’s announced its revamped burger menu, calling it ‘Burger Town USA’, and it starts at $6.99.

Unlike IHOP, Denny’s is not announcing any plans to shoehorn ‘B’ into its name.

Among its new burgers, Denny’s is offering an America’s Diner Cheeseburger with caramelized onions, American cheese and all-American sauce.

They will also have a spicy Sriracha burger, featuring cheddar, bacon, jalapeno and Sriracha sauce.

And, they will also have a bacon avocado cheeseburger, with bacon, avocado and cheese.

All three will be served on a brioche bun.

Denny’s former burger offerings, including its bourbon bacon and classic burgers, will still be available.

The new Burger Town USA burgers are currently available morning, noon and night at Denny’s locations nationwide.

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