Three designs were chosen as finalists for the first ever Rockford City Flag on Thursday.
The initiative to create a city flag was born from a grassroots campaign to differentiate the symbol of the Rockford community from the City of Rockford government logo.
“It all started when we saw Roman Mars’ TED Talk on how city flags may be the worst designed thing you’ve never noticed. One conversation led to another, and before we knew it we created the Campaign for a Rockford Flag. We’re passionate about Rockford, and a timeless, symbolic, prideful city flag is what we need to unite our community to face our bigger problems together,” the group said via their website.
The team solicited for submissions from the public. Three finalists were chosen on Thursday.
Design 1: The green tree symbolizes our city’s nickname ‘the Forest City,’ with the sun rising behind it symbolizing optimism and progress in our city, with the blue symbolizing the Rock River flowing through the city.
Design 2: The trees and green background symbolize the Forest City and the two founding communities on the banks of the Rock River that eventually formed Rockford. The screw in the middle represents the hard work of our community and symbolizes the progress we make when we come together as one. It also pays homage to our manufacturing history as ‘the Screw City’. The three shapes together also pay homage to the numerical representation of the city, 815. The ‘V’ formed in the negative space stands for the Valley of the Rock River.
Design 3: The screw nestled in the banks of the Rock River represents Rockford’s industrial roots as well as the location it originated. The abstract tree/arrow above the screw represents Rockford’s economic growth and progress, the sun represents Rockford’s bright future and vitality, the tree/arrow points north for Rockford’s northern location in Illinois. Blue is used to represent the Rock River, green represents Forest City, orange represents optimism, white represents unity.
You can vote for your favorite at rockfordflag.com/finalists. The final design will be revealed on Rockford Day, August 15th, 2018.