Hallmark Channel begins airing Christmas movies today

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In an act of Halloween counter programming, the Hallmark Channel will begin airing its Christmas lineup starting today.

The channel also plans to run a full slate of Christmas shows and movies on Halloween day.

Christmas-themed romance movies are a staple of the channel, which has lead to its success.

In addition to its 36 new Christmas movies this year, the channel is also launching a “Countdown to Christmas”-themed SiriusXM radio station, which will go live on November 1st.

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