Illinois tourism hits all-time record

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Tourism in Illinois hit an all time high in 2017 according to new data from the Illinois Department of Tourism.

Nearly 114 million people traveled to Illinois last year, resulting in a $1.1 billion boost to the state’s economy.

“Tourism is a critical part of our economy,” Gov. Bruce Rauner said. “There is so much to see and do in our state. It is gratifying to know that so many people come here each year to experience what we have to offer. My hat is off to DCEO and the Department of Tourism for getting the word out with the “Up for Amazing” campaign. It is paying off smartly for our businesses and our tax rolls.” 

Last year’s visitor totals were 3% higher than 2016, which also was a record year. Travelers came from all over the world for business (17%) and pleasure (83%). In the past 10 years, travelers visiting Illinois increased by more than 22 million, and tourism has become one of the state’s most important industries. The Illinois tourism industry supported 335,500 jobs in 2017, an increase of 18,600 jobs since 2015.  
 
Visitors spent $39.5 billion in Illinois in 2017, according to the U.S. Travel Association, an increase of $1.1 billion or 3 percent from 2016. Visitor outlays for goods and services generated $2.95 billion in state and local tax revenue, up $75 million from 2016. Tourist spending saves the average Illinois household over $1,300 in taxes each year.

Illinois Office of Tourism Director, Cory Jobe credits the record numbers to several successful integrated marketing campaigns including Illinois Tourism’s “Up for Amazing” advertising campaign that launched in March 2017 targeting 14 domestic and five international markets. 
 
“The spring/summer campaign was extremely successful with every dollar invested delivering nearly $9 in economic impact for our state,” said Jobe. 
 
Additional marketing campaigns focused on fall travel, promoting the Illinois Made program and attracting more LGBTQ travelers to the state. “By promoting authentic experiences across the state, we drive visitors deeper into Illinois, increasing visitor spending and generating more tax revenue for our communities,” added Jobe. 

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