JELL-O is introducing slime that your kids (or you) can eat.
JELL-O has announced it is taking advantage of the YouTube phenomenon of slime making and it is now selling the first edible slime launched by a major brand.
The slime, which comes in strawberry-flavored Unicorn and lime-flavored Monster varieties, is JELL-O’s first launch since the brand announced its new line of JELL-O PLAY edible toys in June.
There are edible slime recipes available to view of YouTube, but this is the first time a major brand is selling it.
The colorful, edible and imaginative DIY slime experience is easy to make: simply add water to the pre-made mix to create slime that will drip, stretch, and conform to any shape families can imagine.
Each canister of JELL-O PLAY Edible Slime makes two batches of slime, is 100 percent edible, and washes away easily with soap and warm water.
JELL-O PLAY Edible Slime is now available for pre-order on Amazon.com with a suggested retail price of $9.99.
The slime will be available in select retailers in December.