Lay’s will soon offer Chicago deep-dish pizza flavored chips as one of its new “regionally inspired” flavors.
The company will introduced the “Tastes of America” campaign chips July 30th through September 23rd.
To represent the Midwest, Lay’s chose Giordano’s deep-dish recipe.
Lay’s said it’s releasing the “most new flavors ever” at one time by taking a wide range of regional foods and turning them into chip form, including cajun spice, chile con queso, Chesapeake Bay crab spice, fried pickles with ranch, New England lobster roll, pimento cheese and Thai sweet chili.
The company is also bringing back past favorites like truffle fries, ketchup and fried green tomato.
Each flavor will only be available in its respective region, although multi-packs with flavors from around the country will be sold online. Lay’s is also planning a “flavor celebration” for their deep-dish chips at Navy Pier on August 11.