SockTABs™ Founders, Glen and Tracie Burress, sparked the launch of the SockTABs™ brand as a solution to the age-old problem of “where’s the other sock”.
Tracie was a stay-at-home mom with her two children, for nine years. During that time, she would become increasingly frustrated with the amount of time it took trying to find and match their socks. It dawned on her that people all over the world had the exact same problem.
Thus, was the birth idea of what is now known as SockTABs™.
The Burress’ started developing the product in October 2013. It took a year to create the material and find the perfect manufacturer to produce the line, which is made in the USA. A proprietary product, SockTABs™ was engineered with the features/benefits of being practical, cost effective, non-damaging, washer and dryer safe-with the ability to work on all socks.
Currently, Tracie is a top-performing, multiple award winning pharmaceutical sales representative and Glen is a Pediatric Gastroenterologist and Associate Professor of Pediatrics at the University of Illinois College of Medicine.
After creating and perfecting the product, the Burress’ jumped at the opportunity for national exposure and the chance to reel in a Shark as a business partner. Tracie exercised her stellar sales background and pitched the brand at a Shark Tank open casting call in Las Vegas.
After several months of emails, pitch videos, and producer conversations, the Burress’ were invited to fly to Los Angeles to pitch to the Sharks.
Tracie described the show as a risk worth taking, “45,000 people try out for Shark Tank, but only 160 people make the cut and just 120 people are chosen for air. It is an unbelievable experience, like living a dream to have more than 10 million viewers know about our product. It’s a true blessing to be in this position,” she said.
Viewers will have to tune in to WTVO on Friday, November 20th, on ABC at 8pm CST, to see if any Sharks took a bite and invested in the brand.
“They don’t call it shark tank for nothing, these are sharks,” she went on to say.
A viewing party will take place in Rockford, IL at Giovanni’s located at 610 Bell School Road, from 7pm-10pm on November 20th.
Go to http://www.socktabs.com/ for more information on the brand and to purchase SockTABS™.