Hard Rock’s Rockford Casino rakes in $4.1M in first month

Local News

ROCKFORD, Ill. (WTVO) — The Rockford Casino, operated by Hard Rock, took in $4.1 million in revenue in its first 22 days of operation, officials said.

According to the Illinois Gaming Board, 41,637 admissions were recorded in November at the new casino, located at 610 N Bell School Road.

“20 days, 41,600 plus people going into the facility and 4.1 million,” said Rockford Mayor Tom McNamara. “That’s one heck of a good first act.”

The casino opened its doors to the public November 10, and revenue numbers for the month of November showed that there has been results in just 22 days.

“About $4.1 million for 22 days in the month of November, and we’re super excited about that,” said Wendy Kasche, Vice President of Finance for Hard Rock Casino Rockford. “We had real good expectations and we were really happy with the results that we’ve seen so far. We put this little opening act together quickly and we’re really happy where we ended up in the month of November.”

McNamara said that the city is very happy as well.

“We have an absolute winner of a location, and I think when you also look at the brand, we have the best brand you can get in Hard Rock, and they put out a great team for their first act,” McNamara said.

Kasche said that the numbers showed there has been heavy foot traffic.

“Over 41,000 folks came through our doors, and I think that’s expected when you have an opening and you want people to come and see your facility,” Kasche said. “We were just under 3 quarters of a million in taxes. It was almost half a million to the state and a quarter of a million to local, so those are the gaming taxes plus we pay ad admissions tax as well.”

Of the total gross receipts, the casino will owe $497,000 in state taxes, with an additional $249,000 of which will benefit the Rockford area.

“I think everything is moving in the right track and we’ll see those numbers continue to rise,” McNamara said.

The city said that a portion of the $1.5 million annually will go towards Rockford Promise, which gives RPS 205 students the opportunity to further their education without financial burdens.

Hard Rock has hired nearly 300 employees so far, and all of them have been approved by the Illinois Gaming Board.

The casino will remain in operation for 2 years during the construction of the full Hard Rock Casino Rockford, which will be built on the site of the former Clock Tower Resort on E. State Street.

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