ROCKFORD, Ill. (WTVO) — For most of the world August 15th is just another day of the year, but for those that live in the 815 area code, it’s a holiday.
A day to celebrate everything that makes the Rockford area a great place to live.
As the local tradition enters it’s fourth year, business owners prepare for Rockford Day, Paula Olson the Executive Director of Miracle Mile Rockford explained.
“Rockford Day means a lot to the local businesses in the Miracle Mile area,” Olson said. “A lot of them are just single business owners or just two business owners, so this is a great day to showcase what they’ve done and all the efforts they’ve put in.”
An official kick-off party is scheduled to begin at Culture Shock Clothing and Records store at 8:15 a.m.
Culture Shock Owner, Skyler Davis, said it’s been exciting to see the event evolve.
“It’s been really cool to see how big Rockford Day has grown, and the whole local pride thing, of course, for all the different businesses and all the different community events that are happening in Rockford and people who are proud to support those events and be from here,” Davis said.
All nineteen stores on the tour and several other Rockford shops are offering discounts or other specials.
It all adds up to a profitable day for local business.
“A lot of the shop owners call Rockford Day one of their biggest shopping days of the year, so it’s a big deal for small businesses,” Olson said.
People don’t have to spend their money to take part in Rockford Day, Olson explained.
“We wanted people to just come in and do something fun, and not necessarily feel the pressure to buy something. It’s to come in, learn about the stores in the area, and take a fun selfie,” Olson said.
Those who participate in the Miracle Mile Selfie Tour could win prizes provided by participating stores. To take part in the tour, you can take a selfie at each location, check-in on social media, and post the picture using #815MiracleMile.
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