No Tesla; Goodwill to move in to old Gander Mountain store in Rockford

Local News

ROCKFORD, Ill. (WTVO) — Goodwill Industries announced Monday that it will open its 12th store in the region in the former Gander Mountain location at 3806 McFarland Road.

Goodwill said the 31,000 square foot location is expected to open in spring of 2022.

“We are excited that this new concept store will allow us to provide our community a chance to see our mission programs in action while providing a more convenient location for our donors and shoppers in northeast Rockford and the surrounding communities,” Ben Bernsten, President of Goodwill Northern Illinois, said. “As we get closer to opening, more details of the store concept will be revealed.” 

A Tesla showroom was proposed for the site in February of 2021 after the City Zoning Board of Appeals approved a special use permit for the location. The space has been empty since 2019. Goodwill executives plan to renovate it by next spring.

In addition to a resale store and donation center, the building will also offer mission programs, which includes adult education and job training.

Bernsten said the building’s size means endless opportunities for the company.

“With a larger footprint that we have at this retail store, which is considerably larger than all of our other stores, it opens up great options for innovative retail concepts, for integrating mission into our retail operation, and really delivering an exceptional customer experience,” Bernsten said.

Bernsten said that Goodwill has served over 20,000 people in the stateline area.

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