ROCKFORD, Ill. (WTVO) — Rockford’s West Side Showroom began the first day of it’s COVID-safe holiday event, the Elf-O-Matic Vending Machine fundraiser.

“Safety Santa” sits in a box and asks children what they want for Christmas, while Nutlog the Elf sits in a giant vending machine and sings Christmas Carols.

The West Side Showroom, located at 1414 N Main St, hasn’t been able to hold shows during the pandemic, so it’s doing the live performance as a fundraiser for the theater.

Artistic director Mike Werckle said, “It’s really important for us to be here on the West side of Rockford presenting live performance. The theater industry has been hit very hard by COVID. We haven’t been able to open up and have shows.”

The show started today and runs through Sunday, and will run again from the 17th through the 20th.


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