Self checkout store at CherryVale Mall shuts down, 2 weeks after opening

Local News

ROCKFORD, Ill. (WTVO) — The new, cashier-less self pay market which opened inside CherryVale Mall two weeks ago has closed, according to a mall spokesperson.

The Three Square Self-Pay Market was located on the lower level, near Macy’s. It opened for business on November 26th.

The cashierless-store concept was popularized by Amazon’s Go stores.

The store is run by Serenity Market, a company started in 2002 by John Ward.

Serenity Market runs similar stores in four other states, including Ohio, Pennsylvania, West Virginia and Kentucky.

Without any employees on site, some have expressed concerns about theft at the store.

Customer Service Manager Jennifer Onsgard added, “We do have 24-hour security and [shoppers will] be able to see themselves in the camera. There is someone there that can interact with them and ask questions.”

CherryVale Mall would only confirm that the store had closed, but could not speculate as to why. Calls to Serenity Market were not returned.


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