ROCKFORD, Ill. (WTVO) — SwedishAmerican Hospital announced Thursday it is becoming UW Health SwedishAmerican Hospital.
The hospital group became affiliated with UW Health in December 2014, and announced it would join the Madison-based healthcare organization in April 2021.
All locations will assume the UW Health brand name, with signage and rebranding already visible at the hospital.
UW Health CEO Alan Kaplan says, as an academic health system, UW has a lot to offer the stateline.
“We have great capabilities, and we are bringing those capabilities to Rockford in a place where, perhaps, a community hospital would not be able to provide these services if we were not one organization working together for the betterment of the community,” Kaplan said.
UW Health says the transition will happen in phases, with updated signage and rebranding taking place over the next year.
“Since becoming a division of UW Health in 2015, we’ve built services here that have never been offered in our area before,” said Jeff Kaney, Board Chairman for SwedishAmerican. “We’re very excited about the things that are on the horizon for us, and it’s time to announce loud and proud everything we can offer our community.”