Board game maker Hasbro is causing some waves with it’s new “Monopoly For Millennials” game, where nobody can afford real-estate and everyone is vegan. The tagline? “Forget real estate. You can’t afford it anyway.”
Monopoly has put out more than 1,000 themed-variants of the game since it was introduced in 1935.
According to TIME, The latest incarnation takes inspiration from Generation Y’s massive student loan debt and social media use to create a game where the player doesn’t buy real estate but “experience.”
An experience can consist of going to the Vegan Bistro, buying avocado toast or pumpkin spice lattes, or visiting a three day music festival, or crashing on their friend’s couch.
Play pieces include an actual hastag and a crying emoji.
Although most millennials on Twitter are reportedly annoyed by the game, Hasbro has stood by its decision to make the game, telling Fortune: “We created Monopoly for Millennials to provide fans with a lighthearted game that allows Millennials to take a break from real life and laugh at the relatable experiences and labels that can sometimes be placed on them … Whether you are a lifestyle vlogger, emoji lover or you make your ‘side hustle’ selling vegan candles, Monopoly for Millennials is for you!”
Monopoly for Millennials is available at Walmart for $19.82.