More than a quarter of people think Santa should be female, gender neutral


NEW YORK, NY – NOVEMBER 24: Santa Claus proceeds down 6th Av, during the 90th Macy’s Annual Thanksgiving Day Parade on November 24, 2016 in New York City. Security was tight in New York City on Thursday for Macy’s Thanksgiving Day Parade after ISIS called supporters in the West to use rented trucks in attacks […]

Graphic design company GraphicSprings conducted a survey on rebranding Santa to make him more modern.

Respondents said they would modernize Santa by ditching his iconic suit with some skinny jeans, trainers, have tattoos, and a hover board.

Here are some other popular suggestions people voted on:

Twenty-seven percent of respondents also said Santa should be either a woman or gender neutral if he was to be rebranded.

For the survey, GraphicSprings asked 400 people to provide suggestions on how they would rebrand Santa. A selection of the most popular responses was then voted on by 4,000 people in the United States and United Kingdom.

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