In an elaborate prank, a shoe retailer known for low prices convinced prominent fashionistas to buy their wares for hundreds of dollars!
Payless Shoes, you know, the “you could pay more, but why” store finally found a good reason to pay more — punking social media influencers.
The retailer set up a fake luxury shoe store called “Palessi”and loaded it with their discount footwear priced ridiculously high.
They then invited prominent social media fashionistas, who waxed poetic about the “sophisticated footwear” made with “high-quality materials”.
They then paid $200, $400, even $600 for shoes normally priced between 20 and 40 bucks.
Eventually, Payless let them in on the joke, refunded their money and even let them keep the shoes.
The company plans on using the footage for a series of upcoming ads.