Hundreds of shoppers lined up at CherryVale Mall Friday morning and dozens of other Stateline area retailers Friday morning, better known as ‘Black Friday’.
At CherryVale Mall, where some got in line as early as 2am Friday, the first 250 in the door received envelopes with retailer gift coupons inside, not to mention lots of early-bird specials.
‘Brick and mortar’ retailers using the holiday weekend to compete with online stores in an optimistic economy. According to the National Retail Federation, 151 million people shopped during in person or online during the Thanksgiving weekend in 2015. In 2016, that number jumped to 154.4 million people. Expect that figure to increase to around 156 million for 2017.
However, according to Shoppertrak, foot traffic to traditional brick-and-mortar stores during Thanksgiving weekend was down 1% last year, with foot traffic on Black Friday largely unchanged in 2016 compared to 2015.
Experts say this can partially be explained by the fact that more deals are now available online, which takes away some of the importance of in-person shopping. They say the only reason black Friday has held up is because going out on black Friday is a tradition for families, which means foot traffic should not change too much in 2017 either.