Rockford’s ‘Miracle Mile’ Gets Streetlights, Businesses Ensure Safety


Rockford’s Miracle Mile is looking forward to a brighter future, the businesses on East State got brand new streetlights.  The addition is something business owners have been pushing for quite sometime.

“It’s a fabulous development,” said Mary’s Market Owner Dave Koch.  “This area is really the center of Rockford now.”  The development business owners like Dave Koch are talking about are light posts.  They can be seen lining the road along East State Street in Rockford, from Swedish American, all the way to Rockford University.

“It was just so dark at night,” said Miracle Mile Executive Director Paula Olson.  “A street this busy, needs to be well lit.”

It took the Miracle Mile Board about 11 years to get them up and running, before finally getting the City to agree to fund them.

“This was the only major business district without any street lights,” said Ald. Frank Beach (R-10th) “It’s taken this long to get them up, but we don’t care because they’re now up, they look wonderful, people are excited and we’re thankful.”

The street lights not only brightly shine on area businesses, officials say it makes the area safer, too.

“Even though this is a safe area there are always worried about going out at night,” said Olson.  “It’s dark. You never know who is lurking in the shadows.”

“It’s a safety issue,” said Miracle Mile President Arne Jacobsen. “It’s safe in this area, we think it’s safe, but quite frankly putting the lights up 24/7 is a good thing.”

However, the lights are just one line of defense, out of two, that the Miracle Mile is looking to tackle.

“Our next step is actually to put video camera on more than 20 different businesses along our corridor,”said Jacobsen.  “It’s a two step process.”

Business owners couldn’t be more thrilled.

“If they feel comfortable coming here after dark, the area is very beautiful now at night so if our customers are happy then we’re happy here,” said Koch.

There’s not time table set for when the Miracle Mile businesses will get surveillance cameras.

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