Sneak Peek at the Millennium Center Hotel

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The Millennium Center on Chestnut street, across from the UW Health Sports Factory, will soon have a whole new look: it’s being renovated and converted into the Millennium Center Hotel. When patrons walk in, they’ll be welcomed by a restaurant and cafe lounge, as well as a fitness center – right down the hall.

“Bringing more visitors to our community just helps the overall economy,” said the Director of Government Relations for Supply Core, Bryan Davis. “A rising tide lifts all boats so not only does it help downtown, but it really helps the region and the businesses throughout our community.”

The company is moving ahead with its plan to construct the hotel after Rockford’s city council unanimously approved up to $768,000 in tax increment financing (TIF) money — for the six million dollar project.

Aldermen call it a good deal for the city.

“I think, as you look at the downtown, and as you see that we’re investing heavily into downtown, and so are private businesses investing heavily into downtown, I think a hotel will help only spur that investment and continue that momentum that so many of us have been working on for so many years,” said 3rd Ward Alderman Tom McNamara.

But it’s also more competition for the Amerock Hotel project, where construction was supposed to begin this fall, but has been stalled by funding problems.

“I think right now my question is ‘will the Amerock Hotel actually happen?’ I’ve been discouraged by the lack of movement thus far, for the last three years,” said McNamara.

But Davis, says the Millennium Hotel will be up and running by early summer.

“This is another great project that’s going to continue the momentum of the rival of downtown Rockford,” said Davis. “We’ve seen some tremendous success over the past several years, especially with the Rockford City Market.”

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