Transform Rockford announces new leadership team


The organization Transform Rockford says it must look within to achieve its goal of making the Forest City a Top 25 community.

Thursday, it announced a new leadership team is in place to help get there. All four members, which include Executive Director David Sidney, all grew up in the area. Also on the team are Program Development Manager Jason Holcomb, Strategy and Communcations Manager Katryna Kirby, and Operations Coordinator Diane Zammuto.

They will help implement the group’s latest strategies, including the ‘Group Neighborhoods Project.’

“One of the main concerns we’re hearing from across different neighborhoods is: how do we drive re-investment?” said Sidney. “How do we start the rehabilitation process? How do we turn blight into something other than what we see today? This is one step we can take today as we go along this journey of seeing our neighborhoods turn around.”

Sidney says nearly $3 billion has been invested in the community since Transform Rockford started in 2013. That includes the healthcare industry, as well as downtown revitalization.

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