Victoria’s Secret fashion show leaving network TV amid ratings decline, criticism

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2018_Victoria's_Secret_Fashion_Show_-_Runway_90464-159532.jpg95684629

Models Taylor Hill, left, Jasmine Tookes, Elsa Hosk, Adriana Lima, Behati Prinsloo, and Candice Swanepoel walk the runway during the 2018 Victoria’s Secret Fashion Show at Pier 94 on Thursday, Nov. 8, 2018, in New York. (Photo by Evan Agostini/Invision/AP)

(WTVO) — Victoria’s Secret will no longer air their fashion show on network TV, the retailer announced Friday, blaming declining viewership and increased criticism.

In a memo to employees, Chief Executive Les Wexner said the time had come to “re-think the traditional Victoria’s Secret Fashion Show. Going forward we don’t believe network television is the right fit for it.”

Wexner said the company would focus on pushing “the boundaries of fashion in the global digital age.”

The show had been aired on ABC and CBS for nearly 20 years, debuting in 2001. In 2011, the ratings peaked at 10.4 million viewers, but last year’s broadcast attracted only 3.3 million.

“We are concerned that the fashion show is no longer resonating with consumers whose attitude has shifted toward more natural looks and relatable beauty,” Wells Fargo analysts said about the show last year.

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