Visitor spending in Rockford and Winnebago County reached an all-time high of $383.7 million in 2017, according to the Rockford Area Convention and Visitor’s Bureau. That’s a 8.3% increase over 2016.
RACVB says visitor spending since 2009 shows tourism in Winnebago County is growing faster than all other metro areas in Illinois, growing 15% and outpacing major metropolitan counties such as Cook, McLean, DuPage, Champaign, Lake, Peoria, Will, Sangamon, St. Clair, Maidson, Kane and Rock Island.
“The results are impressive and clearly indicate that tourism is a strong economic driver in Winnebago County,” said David Anderson, RACVB’s chairman of the board. “There have been several programs, events and initiatives that are bringing our community together to transform the Rockford region. Visitors from all around the globe have taken notice. Each year we meet new people who travel here to experience the many great people and places our dynamic destination has to offer.”