Cheerios is featuring its Honey-Nut mascot “Buzz” in an effort to boost global bee populations.
The company, partnering with Vesey Seeds, is pledging to send out 100 million wildflower seeds. Anyone interested in helping with the ‘Bring Back the Bees’ campaign can sign up by clicking here to receive 100 free seeds.
Recipients are asked to plant them in bee-friendly areas.
The company’s website notes that bee populations – a crucial pollinator for world food supplies – have been declining in recent years.