Nickelodeon has announced that it is the entitlement sponsor of the NASCAR Sprint Cup Series race on Sunday, Sept. 18, dubbed the Teenage Mutant Ninja Turtles 400 at Chicagoland Speedway. Danica Patrick has signed on to drive a special car for the Teenage Mutant Ninja Turtles 400.
Patrick, a Roscoe, Illinois native, helped kick off the partnership in true Turtles style. She unveiled her No. 10 April O’Neil/Nature’s Bakery Chevrolet SS at an event at Wrigley Square in Millennium Park with the Teenage Mutant Ninja Turtles, then took her car for a spin down Michigan Ave. She will join a number of other drivers with Teenage Mutant Ninja Turtles paint schemes for the Sept. 18 race.
This Sept. 15-18 marks the sixth consecutive year that Chicagoland Speedway will kick off the Chase for the NASCAR Sprint Cup. The Nickelodeon partnership will include sponsorship of the 2017 kick off race, as well.
“We are thrilled to partner with a world class brand like Nickelodeon for the Teenage Mutant Ninja Turtles 400 on Sept. 18,” said Scott Paddock, Chicagoland Speedway President. “This is an exciting opportunity for us to partner with one of the preeminent youth focused brands on the planet to deliver an unprecedented level of family entertainment while engaging Teenage Mutant Ninja Turtles fans of all ages.”
“It is too amazing to be back in my home state of Illinois to make this exciting announcement with the Teenage Mutant Ninja Turtles 400,” said Danica Patrick. “I always look forward to the Nickelodeon-sponsored races because they are truly fun for the entire family and I get to be a kid again! I want to thank my sponsor Nature’s Bakery and to Nickelodeon for decking out my Chevy SS so I can channel TMNT’s heroine April O’Neil come race weekend in September.”
Patrick’s unique car was designed by Chicago artist Hebru Brantley, who will also design the race trophy, additional Turtles-branded paint schemes and other visual elements.
During the Teenage Mutant Ninja Turtles 400 race weekend, attendees will be able to enjoy fun family activities in the Nickelodeon Kids Zone, located in Champion’s Park. The area will feature appearances from the Teenage Mutant Ninja Turtles costumed characters, a Teenage Mutant Ninja Turtles photo station and more.