Van Vleet opens up flagship store in downtown Rockford


You don’t have to shop online to get yourself the latest Fred Van Vleet gear anymore.

Van Vleet opened up his flagship store the ‘FVV Shop’ on East State street in downtown Rockford Saturday night. The store is stocked with his signature clothing line from t-shirts, shorts, and even hoodies.

People lined up outside of the store to get their hands on ‘Bet On Yourself’ gear. The grand opening of Van Vleet’s store was celebrated with a block party with food, drinks, and good music.

Van Vleet has had a lot of success selling merchandise online, but planting store in Rockford hs been a dream come true.

“To go from nine months ago not even having a clothing line just an idea in my head, to making an online store, to having a physical flagship store in the heart of your hometown is hard to put into words,” says Van Vleet.

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